Hi, I’m Lacie !
I'm building this business because I love marketing, and because I know how quickly it becomes the thing agents push to next week when their week is already full.
I have a Bachelor's degree in business administration with a focus on marketing, and I've spent years studying how to actually grow relationship-driven businesses. Not through vanity metrics or trendy tactics. Through consistent, human touchpoints that keep you top of mind.
What I've learned is that most agents don't need more strategy. They need someone to take the work off their plate. Someone to write the emails, build the lead magnets, film the reels. In a way that sounds like them.
That's what I do. I hand you back your Mondays.
I work with real estate agents daily; consulting on marketing strategy, client outreach, content ideas, and the systems that keep a business running quietly in the background. It's how I stay close to what agents are actually navigating week to week.
Outside of Behind the Send, I'm a wife, a new mom, and someone who genuinely believes weekends should be protected. My faith comes first, then my family, then my work, in that order.
A few things I believe
Consistency beats perfection. Every time.
Marketing should sound like the person, not a template.
Marketing should support your life, not consume it.
The database you already have is more valuable than any lead you'll ever buy.
Nobody tells new agents they'll have to learn marketing on top of selling houses.
Wanting other agents to succeed doesn't take away from your own success.
The agents who last 20 years are the ones who didn't burn out at year 5.
After Onboarding
Things settle into a rhythm. The systems, assets, and structure are built to support consistency. So you show up to your business without having to think about what to post, what to send, or what's next.
Each month typically includes short strategy check-ins, content delivered on schedule, reusable assets stored in a shared content drive, email and social running in the background, and everything on brand and in your voice.
Ready to hand this off?
I only take on a handful of agents at a time, so when we work together, you get real attention. If Behind the Send feels like the right fit, let's talk.